Art Route is an interconnected system and design solution to the RSA Railway 200 & Beyond question “How might we take inspiration from 200 years of railway success while innovating for a brighter future?”
Pulling from the role art had in the railways golden era with a focus on local history. Art Route spans a mobile app, dynamic digital signage/screens and a visual identity.
Taking the rich art history of an area and applying it to the journey that every day commuters currently feel lacks environmental aesthetic design.
