Art Route is an interconnected system and design solution to the RSA Railway 200 & Beyond question “How might we take inspiration from 200 years of railway success while innovating for a brighter
future?”
future?”
Pulling from the role art had in the railways golden era with a focus on local history. Art Route spans a mobile app, dynamic
digital signage/screens and a visual identity.
digital signage/screens and a visual identity.
Taking the rich art history of an area and applying it to
the journey that every day commuters currently feel lacks environmental aesthetic design.
the journey that every day commuters currently feel lacks environmental aesthetic design.
